"In an era when we define ourselves by the type of personal computer we use — we're either a Mac or a PC — those who own a 3-Series are Macs. Like an Apple, the BMW has style, a cultlike following and stellar performance. "They make you feel like you're smart and with it," McManus says. "It's a very well-executed vehicle." By that reasoning, we'd have to consider the owner to be a smart, considerate, yet style-conscious individual."
And the irony is that I'm reading this on a Mac. :)